Soho & Nolita


SoHo is packed with luxury boutiques, galleries, bars and cozy cafes. Many of the major foreign designer brands have stores here. There are also many locally established designers. A heavenly mixture of fashion, cosmetics, interior design shops and art galleries. SoHo is a really fun place to do  some ”window shopping” or to do some serious shopping. You pick.

In SoHo there are also several luxury boutique hotels like the Mercer Hotel and the 60 Thompson Hotel. Sohotel has more moderate prices, and has recently undergone a complete renovation.

It is walking distance to everything in SoHo so put on some comfortable shoes and hit the street. Do not forget to look up at the fascinating cast-iron facades. There are also many huge apartments (lofts) that you can get a glimpse of if you look up.

Do not miss the area around the streets of Spring and Prince Street and also down Greene  and Mercer Street and a bit further south to Grand and Howard Street. Continuing east on Spring or Prince and you will come to NoLita (North of Little Italy). Still farther east is the Lower East Side (LES). If you go west on Spring and Prince Street it will take you to the West Village. Head north on Broadway and you will end up in NoHo (north of Houston) and south to TriBeCa (Triangle Below Canal Street).

A small selection of places we recommend:

A bathing ape or Bape – the pinnacle of street style for all true hipsters. The brand is characterized by a limited edition with hip-hop clothing. There are no mass-production items.
91 Greene Street

Agent Provocateur
Oozes luxury and sensuality, and has a hefty collection of underwear and other things nice for that special occasion …
133 Mercer Street

Dean & Deluca
Luxurious deli and a paradise for gourmets. Here you will enjoy an amazing food market and a small coffee bar. Sit a while at the bar in the window with a coffe and look out on Broadway and all the people that hurries past.
560 Broadway

Apple Store
This shop is in an old post house whish has nicely been renovated and should not be missed if you are in search of new PC, iPod, iPhone or other Apple accessories.
If you time you can can sit down and listen to one of the many free workshops – ideal when you want to learn something new in the Mac world. There is also a so-called Genius Bar, free WiFi and computers you can use free to check emails and more.
103 Prince Street

Legendary and popular French bistro in a relaxed environment with a lovely decor. Breakfast, lunch and dinner you can eat here. Don´t miss their bakery next door.
80 Spring Street


A smaller version of the popular department store lies here.
504 Broadway

Cafe Gitane

Perfect location in NoLita for a breakfast or lunch. Best couscous outside Marrakech.
242 Mott Street

Crosby Street Hotel
Located on a quiet cobblestone street in SoHo. Expensive but fabulous beautifully decorated rooms and they have even their own movie theater with red velvet chairs. The Crosby Street Bar serves afternoon tea all day. As an extra glamorous options, you can get champagne instead of tea and who can say no to that..?
79 Crosby Street

Deitch Gallery
Super trendy gallery with avant-garde art and regular happenings.
76 Grand Street

J Crew
Stylish American fashion at reasonable prices. Very casual clothes, a little like ”the American Dream” about it.
99 Prince Street

The owners are traveling around the world and buys funny, odd stuff. Constantly new things in the store.
95 Spring Street

MoMa Design Store

The Museum of Modern Arts shop – an exciting museum shop on two floors.
81 Spring Street

The New Museum of Contemporary Art
This shimmery building houses a theater, three full-floor exhibit spaces, and a glass gallery dedicated to founder Marcia Tucker. It is the only museum in New York City exclusively devoted to presenting contemporary art from around the world.
Don´t miss the view from the 12th floor.
235 Bowery Street

Opening Ceremony
You can find both established and new designers, cool vintage clothes and things from second-hand markets worldwide. All from Alexander Wang to Swedish Fjällräven.
35 Howard Street

Simple Juice Bar
When you need to refill your energy this place is a perfect stop. Organic smoothies, wheat grass shots, vitamin injections in all possible variations.
203 Mott Street

The popular Japanese brand’s first store in the U.S.. Well organized big store with lots of stylish casual clothing to low prices.
546 Broadway

Sur la Table
This is one of many well stocked shops with everything that belongs to the kitchen for the serious cooking enthusiasts. From knives to Kitchen Aid, and of course lots of delicious cookbooks and everything in between.
75 Spring Street