11 Howard Hotel is located in the last old, cool domain in SoHo
where things are really interesting. At the crossroads of the Bowery,
Chinatown, and Little Italy, the hotel specializes in great food, great design,
and very casual luxury – delivering a great New York experience.
The design team gutted a characterless structure built in 1961,
and reinvented the space with a dose of Scandinavian minimalism.
More than looking Scandinavian, the hotel embraces Scandinavian ideals
—lightness, honesty, utility, and durability.